Artificial intelligence is driving many of the digital initiatives being pushed forward in today"s industries, và Coca-Cola is using the technology to drive sầu its own chất lượng purchasing experiences.
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The original Coca-Cola recipe was developed by John Pemberton as a medical solution khổng lồ treat his own morphine addiction. Initially branded as French Wine Coca in 1885, the non-alcoholic version, Coca-Cola, was developed the following year. Originally sold as a patent medicine, Pemberton marketed Coca-Cola with claims it could cure ailments as wide-ranging as indigestion, nerve sầu disorders, headaches, and impotence. From there, the br& grew exponentially - eventually dropping the medical pretensions & being marketed as a pure soft drink instead.
Today, Coca-Cola is one of the world"s largest most recognizable brands. The company employs over 100,000 people & has revenues of $41,863 million, placing it at #64 on the Fortune 500.
Artificial Intelligence Vending Machine
The famous soft drink has been around for a long time, but one of the ways in which Coca-Cola is driving innovation today is by incorporating advanced artificial intelligence giải pháp công nghệ inkhổng lồ its worldwide network of branded vending machines.
(Image source: adweek.com)
In Japan, Coca-Cola fans can use their smartphone lớn access a vending machine loyalty scheme. By installing the Coke On tiện ích, they can collect points when they visit a machine by connecting their phone to lớn it. They can then redeem those points against future purchases from the same machines - giving people a reason khổng lồ use a Coca-Cola vending machine over a competitor"s.
"Coke On is essentially a mobile-driven loyalty platform that allows you khổng lồ walk up lớn any of the 1 million vending machines in Japan - 200,000 in Tokyo alone - và actually be able khổng lồ redeem loyalty rewards with just the flip of your thumb," said Coca-Cola"s Chief Digital Officer, David Godsman. "We"ve sầu also looked at some forms of AI in terms of optimizing how our vending machines are placed và where they"re placed to ensure we"re meeting consumer dem& based off of patterns & things of that nature. I would say it"s been a lot of trial. The Coke On tiện ích has been incredibly successful; it"s approaching 6 million downloads. People are using it with great frequency."
AI is also being used to lớn offer different purchasing options. New vending machines being launched in the US, nước Australia, & New Zealand will allow customers khổng lồ pre-order two drinks at a time via an ứng dụng, và then collect them from a machine.
The new artificial intelligence technology will also allow Coca-Cola to fine tune each machine lớn its location.
By analyzing purchasing behaviors và customer data, the vending machines will be able to lớn promote appropriate products for the area, và even offer discounts and deals which will be bespoke khổng lồ that machine. In addition, the artificial intelligence will also be able lớn adjust the "mood" of the vending machine khổng lồ be appropriate for its location. This means that in a thể hình, for instance, a machine may promote more water.
"One of the most annoying things today is that we couldn"t serve two drinks on a vending machine," said Greg Chambers, Global Director of Digital Innovation at Coca-Cola. "The tiện ích, which launches in about two weeks in places like U.S. universities & locations around Australia và New Zealvà, will allow you to lớn order a Coca-Cola drink for yourself và a frikết thúc, then have it available on the vending machine. The ứng dụng will adjust khổng lồ the vending machine requirements. At college, the vending machine & ứng dụng might have a fun personality, whereas in a hospital it might be less about the "fun" involved và more about the utility & functionality."
The new artificial intelligence công nghệ powering these vending machines not only helps Coca-Cola mine huge volumes of data which can then be used to lớn drive sầu further kinh doanh decisions, but also offers unique and personalized purchasing experiences for fans of the br&.
Artificial intelligence is going to lớn be at the forefront of all digital và omnichannel kinh doanh in the future, & we can surely expect khổng lồ see many more innovations lượt thích Coca-Cola"s vending machines moving forwards.
The final word goes to lớn Greg Chambers."My goal is lớn push boundaries & push the brand forward. AI is the foundation for everything we vì chưng. We create intelligent experiences và AI is the kernel that powers that experience. As humans, we build emotional connections lớn machines và with products. We will vị this in new & exciting ways. You should enjoy the process of acquiring a Coke as much as you enjoy consuming a Coke."
You can hear Coca-Cola"s Vice President & General Manager of Ecommerce, John Carroll, và Ecommerce Director, Marta Dalton, speak at Digital Food và Beverage 2018 this July in Chicago, IL.